PUBLIC RELATIONS FIRMS IN DC
How do you find a PR firm in Washington, DC?
If you're looking for public relations help in Washington, DC, you have a breadth of firms to choose from. When looking for PR firms in DC, there are hundreds of small firms and dozens or large firms ready to support you with engaging communications strategies.
What are the basics for DC PR firms?
You need PR help, but you're not sure what's needed? Start by reviewing how you currently handle the following.
- Crisis communications: What happens when things go wrong?
- Digital strategy: How are you communicating with your audience via websites, social media, email, and more?
- Media relations: Have you built strong relationships with journalists and do they ask you for comment?
- Performance marketing: Do you know how SEO and paid media impacts your business?
This is just scratching the surface of public relations, but if you don't have answers to these basics, you're certainly in need of some public relations help.
How do you choose a PR firm in DC?
Qualified DC public relations firms will have a strong foundation in the above areas, but they should all bring something special and unique to the table. Make sure you meet the firm principals in person before proceeding with any work. You need to get to know them as individuals, assess their personalities, and determine if it's a strong cultural fit for you and your company. Your engagement will only be as successful as the strength of your relationship, because working with a PR firm is a partnership.
Wait, what is public relations?
Maybe we skipped this part, but what exactly is PR? If you take a gander at the Wikipedia article, this is what the agreed-upon definition was in 1978 by the World Assembly of Public Relations Associations.
"the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest."
Now that you know the definition of public relations, how to choose a PR firm in DC, and what the basics are for DC PR firms, you should be ready to start doing some research yourself on PR firms. Start looking for firms in DC that understand strategic communications, media relations, and digital strategy.
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